Vision

Blue Lemon is a boutique agency based in Paris and operating globally.

We believe that emotions drive strong connections between brand & their customers.

We are passionate about cultures & human stories and how people interact with brands and their products/services.

Expertise

Our empathy driven approach is based on System 1 / System 2





We reveal inspiring & fresh insights, bringing them to life.

We capture emotions & behaviours for a grounded and authentic understanding of people.

We provide bright and challenging thinking for real-time business decisions.

We drive strategic & valuable decision making with specific expertise in branding, innovation and advertising.

We get inspiration from different supports, offering a unique combination of collaborative, iterative and creative methods.


Focus Groups
Interviews
e-communities
Vox Pops
Ethnography
Shopper
Workshops
Scrapbooks
Mobile Research
e-diaries
Ideation
Observation

International

We work internationally within a collaborative and cross-cultural way.

We cover most developed and emerging countries thanks to strong partnerships with local and independent agencies to get deep cultural understanding.

We have built one of the strongest network in African countries.

References

Contact us

Anne-Sophie Damelincourt, Founder & Owner

Cell: + 33 628 514 901

Tel: + 33 178 865 009

asdamelincourt@bluelemon-research.com

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