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A combination of custom-designed methodologies,
in line with each specific research issue:
Iterative and sequential techniques: structuring of
groups within groups, fine-tuning with the agencies
Projective and creative methods: verbal and visual
stimuli, mood boards, blogs, workshops
Ethnography: in home-interviews, profiling,
consumer dairies, video reports on habits and usage
Strategic planning: analysis of market driving forces,
core market promises, ...
Workshops for effective marketing decision-making
and implementation: strategy, positioning, segmentation, communication, innovation, ...

A full range of customizable packages:
TARGETING Package
Packaging,
product, range...
BRANDING Package
Positioning,
re-positioning, identity...
INNOVATION Package
Customer segmentation,
recruitment, loyalty building
MIX Package
Concept, product,
range, packaging, ...
A selection of partners based on
the nature of the project:
Qualitative and quantitative research partners
in France and abroad
A logistical platform throughout France and abroad:
specialized recruiters (mass market, BtoB, luxury goods, etc...), facilities (traditional, high-end), interpreters, etc...
A technological service for remote monitoring of focus groups
and viewing of consumer behavior (in-store purchasing
processes, websurfing, home-use tests, etc...)
TARGETING PACKAGE
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INNOVATION PACKAGE
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MIX PACKAGE
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CASE STUDY
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ONLINE QUOTATION
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