Expertise of psycho-sociological methods and marketing issues.
In-depth, diversified knowledge of markets (BtoC and BtoB) and target groups (women, young people, seniors, ...).
A combination of creative and custom-designed methods (groups, ethnography, workshops, ...).
In-depth, diversified knowledge of markets (BtoC and BtoB) and target groups (women, young people, seniors, ...).
A combination of creative and custom-designed methods (groups, ethnography, workshops, ...).
Placing marketing issues in context relative to market and consumer realities.
MANAGEMENT
OF INTERNATIONAL PROJECTS BY INTEGRATING DIVERSE CULTURAL FACTORS:
Partnerships with research institutes (Esomar, The Network): coordination and cross-cultural thinking.
Bi-cultural and bilingual research managers and staff: comparative approach.
Partnerships with research institutes (Esomar, The Network): coordination and cross-cultural thinking.
Bi-cultural and bilingual research managers and staff: comparative approach.
Proven ability to analyse consumers’ contradictions in order to deal with statements and manage related paradoxes.
A comprehensive approach to projects with the support of seasoned experts (semiotics specialists, planners, nutritionists, sociologists/psychologists, ...).
A comprehensive approach to projects with the support of seasoned experts (semiotics specialists, planners, nutritionists, sociologists/psychologists, ...).
A
SEQUENTIAL AND INTERACTIVE PROJECT APPROACH:
Development in stages, involvement of advertisers, agencies, consumers, ...
Awareness
of the company's development challenges and constraints.
Strategic and operational recommendations expressed in marketing language.
Workshops for effective marketing decision-making and implementation.
Strategic and operational recommendations expressed in marketing language.
Workshops for effective marketing decision-making and implementation.
Responsive project management and effective handling of the research process.
