Vision

People are irrational.

Behavioural Science offers new perspective and deep understanding of human beeing.

We believe that emotions & imagination drive engagement and strong connections between brands & their customers.

Mission

We are a boutique agency operating globally offering new mindset to solve marketing questions.

We help brands truly and deeply connect with their consumers/customers for a sustainable growth, putting unconsciousness & creation at the centre of our work.

Expertise

We are passionate about humans stories & cultures and how people interact with brands.

We apply Insights to Business to drive strategic & valuable decision making.

We provide bright and challenging thinking to improve your marketing performance.

Expertise

We are passionate about humans stories & cultures and how people interact with brands.

We apply Insights to Business to drive strategic & valuable decision making.

We provide bright and challenging thinking to improve your marketing performance.

Our approach is based on Behavioural Science, System 1 – System 2 – System 3,
to get authentic understanding of people through unconscious thinking.

System 1
Automatic
Intuitive

System 2
Slow
Logical

System 3
Imaginative
Projective

Brand stories, brand platforms : Consumer, Corporate, Employee
(positioning, re-positioning)

New concepts, narratives

Packaging design (launch, re-launch)

Marketing support

Product/service experiences & platform (launch, re-launch)

Ad territories, ad performance

Training sessions (concepts, creativity)

Brand stories, brand platforms : Consumer, Corporate, Employee
(positioning, re-positioning)

New concepts, narratives

Packaging design (launch, re-launch)

Marketing support

Product/service experiences & platform (launch, re-launch)

Ad territories, ad performance

Training sessions (concepts, creativity)

Methods

We get inspiration from a wide variety of supports (traditional & technology), offering a unique combination of collaborative, iterative & creative methods.

Focus groups

Projective, reaction time, implicit reactions to concepts, design, advertising
Brand content & architecture,…

Interviews (B2C, B2B)

Consumer/customer experience, ad testing, decision making process, beliefs,…

E-communities (B2C, B2B)

Consumer / customer knowledge, safari shopping, usage, video report,…

Ethnography (B2C, B2B)

Behaviours observation, usage, experiment…

Shopper

Behaviours observation, purchase journey, decision making process,..

Workshops

Creative sessions, consumers/clients/designer/ workshops, ideation,..

Mobile Research

Video report, decision making process, reaction time,…

Training

Concept writing, creative sessions,…

Consulting

Brand positioning, brand architecture, innovation, advertising, product platforms,…

International

We work international within a collaborative and cross-cultural way.

We cover most developed and emerging countries thanks strong partnerships with local independent agencies to get nuanced cultural understanding.

We have built one of the strongest network in African countries.

References

We have specialised in extracting and applying insight to help define brand strategy and deliver brand growth. Our particular areas of expertise and interest are brand positioning work, innovation and advertising, working global brands to optimise the launch of a number of high profile product launches and re-designs.

Membership & Contribution

  • Journée Nationale des Etudes 2015 (Paris): Speaker/panel discussion
  • ESOMAR Council Member 2015-2016 (election)
  • ESOMAR GLOBAL QUALITATIVE 2015 (Paris) & 2017 (Porto): Programme Committee, Opening Speaker
  • ESOMAR Council Member 2017-2018 (election)
  • ESOMAR Council Member 2019-2020 (election) I Treasurer (nomination)
  • AMRA Africa Forum 2019 (Lagos): Speaker

Contact us